Atlantic Canada Opportunities Agency
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Synergy Louisbourg Attracts Tourists

Society embarks on distinctive branding

August 01, 2014 - Louisbourg, NS


The community of Louisbourg’s culture and tourism brand is taking shape. Synergy Louisbourg is capitalizing on the area’s cultural and heritage assets to create a distinctive brand.

The Government of Canada, through ACOA’s Innovative Communities Fund, is contributing $105,075 to support Synergy Louisbourg in building a more vibrant, competitive and productive tourism sector. Senator Michael L. MacDonald was in Louisbourg today to make the announcement.

In late 2014, Synergy Louisbourg Development Society will launch an original cultural heritage tourism theme and brand, and finalize a comprehensive tourism and community spatial plan.  The conceptual tourism spatial plan will provide a vision for Louisbourg’s waterfront as a focal point in the community; address the need of a new welcome centre and optimize the existing Louisbourg Lighthouse experience. These projects will enhance the community’s capacity to address economic development challenges and take advantage of the community’s strengths, assets and opportunities.

Quick Facts:

  • Synergy Louisbourg Development Society was created under the umbrella of ACOA’s Strategic Tourism Expansion Program (STEP) with the goal of assisting the community of Louisbourg to reach its full potential as a sustainable heritage destination.
  • Synergy Louisbourg aims to renew the town’s brand to meet the needs and motivations of visitors to Atlantic Canada.
  • Louisbourg is home to the Fortress of Louisbourg National Historic Site – which, in 2013 celebrated Louisbourg300, marking the site’s 300th anniversary, hosting over 50 events and attracting more than 100,000 visitors.


“Synergy Louisbourg will connect visitors with 18th century and present-day Louisbourg. Our Government is working to promote historic and cultural legacies and to grow tourism in our region by encouraging travelers from across Canada and the world to explore Cape Breton’s rich history and culture.”

Senator Michael L. MacDonald, on behalf of the Honourable Rob Moore, Minister of State (ACOA)

“The community of Louisbourg is one of the many treasures that make Nova Scotia a world-renowned tourism destination. We all know that the Fortress of Louisbourg has a special place in the hearts of Nova Scotians and we are pleased to be working toward the town’s continued tourism development.”

Dorothy Payne, Chair of Synergy Louisbourg Development Association

Associated Links:


Kelsie Corey
Director of Communications
Office of the Minister of State
Atlantic Canada Opportunities Agency

Dorothy Payne
Chair, Synergy Louisbourg Development Society

Alex Smith
Director of Communications