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FEDERAL AND PROVINCIAL GOVERNMENTS AND LOCAL TRAILS ORGANIZATIONS PARTNER TO PROMOTE ATLANTIC CANADA AS A TOURISM DESTINATION

 

June 24, 2011 - HALIFAX, Nova Scotia

The Atlantic Canada Trails Association launched today an
initiative that will focus on promoting Atlantic Canada
trails as tourism and recreation destinations. Assistance
for this initiative is being provided by the federal and
provincial governments and local trail organizations.

“The Government of Canada is pleased to seize this great
opportunity to further strengthen the tourism industry in
Atlantic Canada and to foster economic growth in our
region,” said the Honourable Bernard Valcourt, Minister of
State for the Atlantic Canada Opportunities Agency (ACOA)
and La Francophonie.“We are very lucky as Atlantic
Canadians to be blessed with an abundance of unspoiled
nature, allowing us to provide world-class tourism
experiences such as our trails.”

The Atlantic Canada Trails Association (ACTA) will partner
with provincial trail organizations and governments in
identifying and developing destination trails within their
province and will provide guidance on upgrading the trail
experience. ACTA will provide a framework for the
development of marketable trails in Atlantic Canada that
focuses on promotional tools, such as web and social media,
to enhance the quality of the trail experience for visitors.

“Many of our visitors come to Nova Scotia for its
spectacular natural landscape and amazing outdoor
experiences,” said John MacDonell, Acting Minister of
Economic and Rural Development and Tourism. “From
leisurely coastal strolls to vigorous wilderness treks, our
trails provide a unique and personal way to appreciate Nova
Scotia’s breathtaking beauty. They are an important way to
attract more visitors to the province and help build our
tourism industry.”

The Government of Canada, through ACOA’s Tourism Atlantic
division, has invested $240,000 in this initiative. The
Government of Nova Scotia, through the Department of
Economic and Rural Development and Tourism, has invested
$20,000. The Provinces of New Brunswick, Newfoundland and
Labrador, Prince Edward Island, as well as the Trans Canada
Trail and the New Brunswick Trails Council, have made a
combined investment of $80,000.

“The Atlantic Canada Trails Association is very
appreciative of both the financial contributions and the
time commitments made on behalf of the various partners and
we share the enthusiasm in moving the destination trail
project forward” stated ACT President, Jane Murphy. “This
initiative is truly a collaborative effort and is leading
the way in promoting Atlantic Canada trails both as a
tourism and recreation destination. We have amazing trails
in Atlantic Canada that showcase the diversity of our
people and landscapes. This project will set the stage for
the region to become a world class trail destination both
in Canada and abroad.”

The ACTA includes representatives from the four provincial
trail organizations: Nova Scotia Trails Federation, Island
Trails, New Brunswick Trails Council Inc. and Newfoundland
T’Railway Council. Trans Canada Trail is also a voting
member.

“We are pleased to be associated with this very exciting
initiative,” said Trans Canada Trail President and CEO,
Deborah Apps. “The Atlantic Canada Trails Initiative will
lay the foundation to assist in the marketing of the trail
in Canada and beyond, benefitting 400 local trail
organizations across the country.” Once completed, the
Trans Canada Trail will become the world's longest and
grandest recreational trail, connecting 34 million
Canadians, 1000 communities and millions of visitors to
Canada.

FOR BROADCAST USE:

Thanks to funding provided by the federal and provincial
governments and local trail organizations, the Atlantic
Canada Trails Association announced today a new trail
initiative that will focus on promoting Atlantic Canada
trails as tourism and recreation destinations.

The Atlantic Canada Trails Association will help provincial
trail organizations and governments in identifying and
developing destination trails and will provide guidance on
upgrading and marketing the trail experience.

The Government of Canada, through ACOA’s Tourism Atlantic
division, has invested $240,000 in this initiative. The
Government of Nova Scotia, through the Department of
Economic and Rural Development and Tourism, has invested
$20,000. The Provinces of New Brunswick, Newfoundland and
Labrador, Prince Edward Island, as well as the Trans Canada
Trail and the New Brunswick Trails Council, have made a
combined investment of $80,000.

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INFORMATION:

Amanda MacIntyre
Communications Officer
ACOA PEI & Tourism
(902) 566-7491

Sherie Hodds
Communications Advisor
Department of Economic and Rural Development and Tourism
(902) 424-7643

Jane Murphy
President
Atlantic Canada Trails Initiative
1-800-465-3636 (ext 4355)
(506) 470-0309 (cell)