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UNESCO Gem Getting a Polish in Lunenburg

Improvements will Enhance Visitors’ Ability to Navigate, Interpret and Experience Old Town Lunenburg

January 14, 2014 - Lunenburg, NS

The Lunenburg Board of Trade is leading a project to ensure that visitors to the Old Town UNESCO World Heritage site will be able to easily discover more about the area's unique history. ACOA Minister Rob Moore and Parliamentary Secretary Gerald Keddy today announced Government of Canada support at the Fisheries Museum of the Atlantic located on the community's iconic commercial waterfront.

Project elements include interpretative and directional signage to highlight key Old Town features and attractions, a visitor information kiosk located in a covered gazebo for weather protection, augmented street lighting—and strategically-placed park benches, bike racks, drinking fountains, waste/recycling stations, and electrical outlets for special events. This initiative will assist the community in capitalizing on its UNESCO World Heritage designation and further strengthen its status as a first-class tourist destination renowned for preserving many of the physical characteristics of a 19th century colonial seafaring port.

Quick Facts
  • Old Town Lunenburg is one of Canada’s eight UNESCO World Heritage Sites in the cultural category. The 20th anniversary of its inscription will take place in 2015.
  • Established in 1753, Lunenburg is the best surviving example of a planned British colonial settlement in North America.
  • An investment of over $79,000 through ACOA’s Innovative Communities Fund will help to further support Lunenburg’s UNESCO World Heritage designation, building on an already strong tourism experience.

“UNESCO's recognition of Lunenburg speaks to the great care the community takes in preserving its built heritage and its pride in honouring the memories of its founders. Making the town's stories more accessible will help ensure memorable visitor experiences that reflect its global cultural designation.”

The Honourable Rob Moore, Minister of State (Atlantic Canada Opportunities Agency)

“Our Government is pleased to support the Lunenburg Board of Trade as they complete improvements to Old Town Lunenburg, a UNESCO World Heritage site. Today’s investment strengthens this renowned heritage resource and is expected to result in increased visitor traffic that will benefit the local economy.”

Gerald Keddy, Parliamentary Secretary to the Minister of National Revenue and for the Atlantic Canada Opportunities Agency and Member of Parliament for South Shore-St. Margaret’s

“Nova Scotia is known for its scenic seacoast, iconic landmarks and world-class hospitality. Investments like this one will help attract new people to our province by making sure they get the innovative and unique experiences they are looking for when they travel.”

Suzanne Lohnes-Croft, Lunenburg MLA on behalf of Nova Scotia Economic and Rural Development and Tourism Minister Michel Samson

“Through effective and strategically-placed signage, we can showcase our community's unique features and attractions, making it easier for tourists to leisurely discover the town. By increasing our community’s accessibility and creating a visitor-friendly atmosphere, more people are likely to visit, stay longer and spend their money in local businesses.”

Mike Smith, President, Lunenburg Board of Trade Society

Related Products 

A Tourism Strategy for Nova Scotia (Nova Scotia Tourism Agency)

Associated Links

Town of Lunenburg
Town of Lunenburg Planning and Development Strategy 
Old Town Lunenburg - UNESCO World Heritage Centre 
Old Town Lunenburg as seen by UNESCO (YouTube video)


Kelsie Corey
Director of Communications
Office of the Honourable Rob Moore
Atlantic Canada Opportunities Agency

Alex Smith
Director, Communications and Outreach
Atlantic Canada Opportunities Agency
902-426-9417 / 902-830-3839 (cell)

Tina Thibeau
Media Relations Advisor
Nova Scotia Economic and Rural Development and Tourism
902-424-5836 / 902-483-6104 (cell)

Mike Smith
Lunenburg Board of Trade Society