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Investments Support Newfoundland and Labrador Tourism Development

New initiatives to boost tourism development across Newfoundland and Labrador

February 26, 2014 - St. John's, NL Atlantic Canada Opportunities Agency

The Honourable Rob Moore, Regional Minister for Newfoundland and Labrador and Minister of State (Atlantic Canada Opportunities Agency) and the Honourable Terry French, Minister of Innovation, Business and Rural Development, today announced federal and provincial investments totaling more than $379,000 in support of three tourism development projects in the province.

In Southern Labrador, the Town of Red Bay is working on its visitor experience plan for the Red Bay Basque Whaling Station UNESCO World Heritage Site to identify how the Town can help share the important story of the largest and most complete early industrial-scale whaling site in the world. The project will help identify key initiatives to create economic opportunities for the Town of Red Bay and the entire Labrador Straits region.

In Ferryland, the Town and its partners have worked together to establish a Tourism Development Initiative. The project includes the development of the following attraction sites: a) town greeting area, b) orientation site for local attractions in the Colony of Avalon and Regional Folk Arts Centre area, c) inshore fishery exhibit located along the road to the Pool, and d) military history interpretation on the road to the lighthouse. These developments will include new interpretation signage, build on visitor experiences and enhance regional tourism.

In addition, Hospitality Newfoundland and Labrador (HNL) is implementing a year-long Accelerated Market Readiness Plan that will assist 30 tourism operators from across the province to advance the development of their marketing and products consistent with regional and provincial branding. This project will foster increased regional cooperation and networking among the businesses involved, and facilitate new relationships and opportunities for cross promotion, packaging, referrals and joint initiatives.

Communities pursuing tourism opportunities like these, along with tourism operators, managers, and leaders, are meeting this week at HNL’s annual conference, the largest tourism gathering in the province. The conference is an opportunity for HNL and industry partners to share how they are working on meeting Newfoundland and Labrador’s goal of doubling annual tourism revenues by 2020.

Through sound fiscal management and responsible decisions, the Government of Newfoundland and Labrador is strengthening the business environment, encouraging the development of innovative industries and building a vibrant economy.

Quick Facts:
  • Federal and provincial government investments totaling $379,000 will enable the Town of Red Bay to develop a visitor experience plan for the Red Bay Basque Whaling Station UNESCO World Heritage Site; help the Town of Ferryland to implement its Tourism Development Initiative; and enable HNL to implement an Accelerated Market Readiness Plan.
  • Funding for these initiatives includes federal and provincial government investments of $79,200 for the Town of Red Bay, $223,354 for the Town of Ferryland and $76,500 for HNL.
  • HNL’s Annual Trade Show and Conference takes place in Gander from February 26th-28th.

“Canada’s spectacular beauty attracts visitors to every region, and our Government’s investments are helping to grow the tourism industry by having positive impacts on economic development and job creation. Through ACOA, our Government remains dedicated to working with communities and industry partners to build sustainable tourism, and provide resources to help Newfoundland and Labrador develop their economic and community development capacities.”

- The Honourable Rob Moore, Regional Minister for Newfoundland and Labrador and Minister of State (ACOA)

“Tourism is one of Newfoundland and Labrador’s greatest economic drivers and over the past several years we have seen steady growth in the resident and non-resident market, leading to what has become a billion dollar industry. I am confident that funding totaling $379,000 will assist Red Bay, Ferryland and HNL achieve their goals, and will support growth of the tourism industry in our province. ”

- Terry French, Minister of Innovation, Business and Rural Development

Related Products
  • ACOA’s Innovative Communities Fund (ICF) invests in strategic projects that build the economies of Atlantic Canada's communities.
  • ACOA’s Business Development Program (BDP) helps small and medium-sized enterprises set up, expand or modernize their businesses through access to capital in the form of interest-free, unsecured, repayable contributions.
Associated Links Contacts

Kelsie Corey
Director of Communications
Office of the Honourable Rob Moore
Atlantic Canada Opportunities Agency

Julie Afonso
Acting Director, Public Affairs

Heather MacLean
Director of Communications
Department of Innovation, Business and Rural Development
Government of Newfoundland and Labrador