Atlantic Canada Opportunities Agency
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Planning for a new experiential tourism and interpretation centre

March 12, 2014 - Campbellton, N.B.

Plans are well under way to establish a new Restigouche River Experience Centre on the Campbellton waterfront, thanks to an investment by the Government of Canada.

The Honourable Bernard Valcourt, Minister of Aboriginal Affairs and Northern Development and Member of Parliament for Madawaska-Restigouche, joined City of Campbellton officials to make the announcement today.

The project consists of the curatorial and architectural phase of a proposal to establish an experiential tourism and interpretation centre on the cultural and ecosystem heritage of the Restigouche River.  This phase will provide final architectural designs, final layout of the building’s interior and exterior grounds, and complete drawings for approval and use in the future for tendering purposes.   

The Government of Canada is investing $128,052 in this first phase under ACOA's Innovative Communities Fund. The City of Campbellton is investing an additional $128,052.

Quick Facts

• The Restigouche River flows across the northwestern part of New Brunswick and the southeastern part of Quebec.  Once a major transportation route for the Mi’kmaq, today the River is world-renowned for its salmon fishing and popular among canoe enthusiasts.
• Both beautiful and historically significant, the Restigouche provides exceptional recreational opportunities.
• The Restigouche River Experience Centre has the potential to provide a place to celebrate the heritage, history and cultural value of the Restigouche River, while providing a new tourism opportunity for the region. 


“Our Government recognizes the importance of a sustainable tourism industry in building strong, healthy communities.  Our support toward the establishment of the Restigouche River Experience Centre in Campbellton is helping this community increase its tourism offerings, generating new opportunities and economic benefits for the entire region.”

The Honourable Bernard Valcourt, Minister of Aboriginal Affairs and Northern Development and Member of Parliament for Madawaska-Restigouche

"This is a third phase of our waterfront project which includes an Experience Centre.  Being one of the gateways into the Atlantic provinces, we are certainly pleased with the Government’s support in enhancing the economic growth in our city and region.”

Bruce MacIntosh, Mayor of Campbellton
Associated Links




Kelsie Corey
Director of Communications
Office of the Honourable Rob Moore
Atlantic Canada Opportunities Agency

Paul CJ LeBlanc
Senior Communications Officer
Atlantic Canada Opportunities Agency

Bruce MacIntosh
City of Campbellton