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Craft Brewers Association of Nova Scotia to Wet the Whistle of Local Economy

Federal and Provincial Governments Supporting Five-Year Strategic Growth Plan

October 27, 2014 - Shelburne, Nova Scotia



The increasing popularity of craft beer in the Maritimes reflects not only a demand for specialty products, but a viable up-and-coming industry in Nova Scotia.
This past Friday, at the Craft Brewers and Distillers Workshop at Acadia University, industry stakeholders and community organizers gathered to share knowledge and refine their skills.

To maximize its potential and economic impact, the Craft Brewers Association of Nova Scotia is developing a five-year strategic growth plan. The plan’s primary purpose is to identify and engage in activities that will grow the industry. Strategies will be developed to build linkages with the agriculture, manufacturing, service, trade and tourism sectors. In addition, the association will focus on regulatory and competitive issues while creating a sustainable model of organizational infrastructure to ensure long-term sector cooperation.

The growth plan is in response to a study completed in 2011 by the NSLC and Jozsa Management & Economics. The study determined that by 2029 the craft beer industry could contribute more than $37 million annually to the Nova Scotia GDP if an industry-wide strategic plan for growth is developed and implemented.

The Government of Canada, through ACOA’s Innovative Communities Fund, is providing a contribution of $35,133 to support the project. The Government of Nova Scotia is also investing $24,667 through the Department of Economic and Rural Development and Tourism.

Quick Facts:

  • According to the Nova Scotia Liquor Corporation, Nova Scotia craft beer accounted for $4.034 million in sales at NSLC outlets in the 2013/14 fiscal year.
  • Over the past two years, eight new craft breweries and brewpubs have been established in Nova Scotia.
  • It is estimated that the province's microbreweries currently employ more than 200 Nova Scotians.
  • The craft beer industry is a catalyst for various spin-off tourism activities including: microbrewery and brewpubs tours, brewmaster learning retreats, culinary functions, and cross-marketing events with Nova Scotia wineries.
  • The Boxing Rock Brewing Company of Shelburne, Nova Scotia, was presented with two gold and two silver awards at the first annual Atlantic Canada Beer Awards. The Awards attracted 27 breweries and brewpubs from across the Atlantic Provinces with 166 different beers entered in 15 categories.

Quotes:

“Developing economic opportunities is critical to keeping Nova Scotia’s skilled workforce at home. Our Government is pleased to assist the Craft Brewers Association of Nova Scotia in their growth and development of new markets. Today’s investment will strengthen a vibrant sector that is making an impact in many communities across the province.”

    
- The Honourable Rob Moore, Minister of State (Atlantic Canada Opportunities Agency)

“Having more businesses exporting is essential for creating economic growth. The Government of Nova Scotia is committed to working with business to create the conditions for success, both at home and internationally. The Craft Brewers Association of Nova Scotia and its members have worked hard to develop products we know can compete globally, and that’s why we’re pleased to help this sector expand and explore new markets.”

     - Keith Irving, Member of Legislative Assembly for Kings South

“Craft brewing and craft beer is becoming a thriving part of the culture and economy in both rural and urban parts of Nova Scotia. The Craft Brewers Association is dedicated to promoting craft brewing as a sustainable and growing industry in Nova Scotia now and in the future.”

     - Kevin Keefe, President, Craft Brewers Association of Nova Scotia

Associated Links:

Contacts:

Kelsie Corey 
Director of Communications 
Office of the Minister of State 
Atlantic Canada Opportunities Agency 
613-941-7241 

Alex Smith

Director, Communications and Outreach

Atlantic Canada Opportunities Agency
902-426-9417/902-830-3839 (cell)
E-mail: Alex.Smith@acoa-apeca.gc.ca 

Sarah Levy MacLeod
Media Relations Advisor
Economic and Rural Development and Tourism
902-424-7937
E-mail:
levyse@gov.ns.ca 

Kevin Keefe
President
Craft Brewers Association of Nova Scotia
902-471-2162
Email: kevin@granitebrewery.ca