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Government of Canada invests in tourism marketing in Newfoundland and Labrador

Destination Management Organizations implementing three year plans to support regional tourism growth

January 26, 2015 - Carbonear, NL – Atlantic Canada Opportunities Agency (ACOA)

Destination Management Organizations (DMOs) throughout Newfoundland and Labrador will implement their three year tourism development plans, thanks in part to a Government of Canada investment of more than $817,000.  The Honourable Rob Moore, Regional Minister for Newfoundland and Labrador and Minister of State (Atlantic Canada Opportunities Agency), announced federal support for the initiative today.

The federal funding will support the tourism marketing activities and industry capacity building of the province’s four DMOs: Eastern Destination Management Organization Inc. (EDMO), the Central Destination Marketing Organization Inc. (Central DMO), the Western NL Destination Management Organization (WDMO) and Destination Labrador (DL).  Marketing initiatives will include trade shows, familiarization tours, sales calls and media tours, as well as marketing readiness and destination development.  Industry engagement and capacity building initiatives will focus on areas such as networking, package development, social media and market readiness workshops.

The Government of Canada funding for all four of these projects is being provided through the Atlantic Canada
Opportunities Agency’s Business Development Program
.  The EDMO is receiving $222,700; Central DMO is receiving $193,800; the WDMO is receiving $206,700; and DL is receiving $194,490. 


Quick Facts:

  • The EDMO operates under the trade name "Legendary Coast of Eastern Newfoundland" and is responsible for the Bonavista and Burin Peninsulas, as well as the Northern and Southern Avalon outside of the greater St. John's area, of Newfoundland and Labrador.
  • Operating under the trade name 'Adventure Central,’ the Central DMO covers the Baie Verte Peninsula, Connaigre Peninsula, the north-east coast, and Gander and surrounding area of Newfoundland and Labrador.  
  • The WDMO has adopted the trade name 'Go Western Newfoundland' for the organization and looks after western Newfoundland from Port aux Basques to St. Anthony on the Northern Peninsula.
  • Destination Labrador (DL) has responsibility for marketing, market readiness, destination development and tourism industry engagement in Labrador. 
  • The Government of Canada investments totaling $817,690 are being provided through ACOA’s Business Development Program.

 

Quotes:

Our Government is pleased to support the four Destination Management Organizations as they move forward with implementing three year plans that will help fuel growth and advance tourism development throughout Newfoundland and Labrador.  These targeted tourism marketing initiatives will help to enhance the tourism experience, extend the tourism season and create jobs and economic benefits for the entire region.”  

-        The Honourable Rob Moore, Regional Minister for Newfoundland and Labrador and Minister of State (Atlantic Canada Opportunities Agency)

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Associated Links

Contacts:

Kelsie Corey
Director of Communications
Office of the Honourable Rob Moore
Atlantic Canada Opportunities Agency
613-941-7241
kelsie.corey@acoa-apeca.gc.ca 

Julie Afonso
Acting Director, Public Affairs
ACOA NL
709-772-2984
julie.afonso@acoa-apeca.gc.ca

 

 

BACKGROUNDER

 

The Eastern Destination Management Organization (EDMO)

The EDMO, incorporated in 2010, operates under the trade name "Legendary Coast of Eastern Newfoundland.” It has responsibility for destination development, marketing and industry engagement in the area encompassing the Bonavista and Burin Peninsulas, as well as the Northern and Southern Avalon outside of the greater St. John's area of Newfoundland and Labrador.  The EDMO represents the region's tourism stakeholders including accommodations, transportation, tour operators, attractions, activity providers and communities. It is governed by a voluntary board of directors who represent each of the sub-regions, as well as for profit and not for profit portions of the region's tourism industry.  ACOA Funding Amount: $222,700

Contact:
Kathi Stacey, Executive Director
709-699-1602; Kathi.stacey@easternnldmo.com

 

Western NL Destination Management Organization (WDMO)
WDMO, which was incorporated as a not-for-profit entity in 2007, has adopted the trade name 'Go Western Newfoundland' for the organization and the region.  The mandate of the organization includes marketing, market readiness, destination development and industry engagement for the tourism industry in the region.  WDMO represents tourism sector stakeholders including accommodations, transportation, tour operators, attractions, activity providers and municipalities.  WDMO is governed by a volunteer board of directors who represent the industry.  ACOA Funding Amount: $206,700 

Contact:
Mark Lamswood, Executive Director
Western NL DMO Inc.
709-639-9624; 709-640-7834; mark@gowesternnewfoundland.com

 

Central Destination Marketing Organization (Central DMO)
Central DMO is an incorporated not for profit organization which operates under the trade name 'Adventure Central.’  It has responsibility for destination development, marketing, and industry engagement in the area encompassing the Baie Verte Peninsula, Connaigre Peninsula, the north-east coast, and Gander and surrounding area of Newfoundland and Labrador.  Central DMO represents the region's tourism stakeholders including accommodations, transportation, tour operators, attractions, activity providers and communities.  It is governed by a voluntary board of directors who represent the four sub-regions and the profit and not for profit elements of the industry in the region. ACOA Funding Amount: $193,800

Contact:
Shannon Pinsent, Executive Director
Central DMO
877-361-4859; spinsent@adventurecentralnewfoundland.ca

 

Destination Labrador (DL)
DL, a not for profit organization incorporated in 1996, has a mandate that includes marketing, market readiness, destination development and industry engagement for the tourism industry in Labrador.  DL represents tourism sector stakeholders including accommodations, transportation, tour operators, attractions, activity providers and municipalities.  DL is governed by a volunteer board of directors who represent the industry in Labrador and are comprised of regional representatives from each of the four major regions of Labrador (North, West, Central and Straits/Southern).    Since 2006, DL has been actively engaging industry partners in the launch of a new tourism product, establishing and expanding marketing partnerships, enhancing the brand awareness of Labrador and the entire province in the marketplace.    ACOA Funding Amount: $194,490

Contact:
Randy Letto, Executive Director
709-896-6507; randy@destinationlabrador.com