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What’s the bright idea?

A high definition version of this video is available on YouTube.

 

Transcript

Quick! What does innovation mean to you?

A scientist in a white lab coat developing a new vaccine?

A researcher observing the effects of stress on behaviour?

Or an inventor creating the world’s best mousetrap?

Without a doubt, those are all examples of innovation. So maybe you’re thinking innovation doesn’t apply to you or your business?

Think again.

The Merriam-Webster dictionary defines innovation as a new idea, device or method.

Not the same-old, same-old.

And, according to the Organisation for Economic Cooperation and Development, although businesses are becoming more and more innovative, the majority of them are “not capitalising on their advantages”.

For businesses, capitalizing on your advantages requires you to:

LISTEN to your customers;
RESPOND to markets, both new or existing; and
DELIVER solutions.

Better solutions.

Like developing and commercializing a product or service that will both increase your bottom line and help you develop new markets.

Or increasing productivity by acquiring or adapting technology that meets the unique needs of your business. 

Or collaborating with researchers to help your company or industry solve challenges, stay competitive and grow.

Or building the business skills you need to take your company to the next level, either by expanding your markets, or competing globally.

Capitalizing on your advantages.

Doing old and new things better.

Equals innovation.

So what’s the bright idea?

What’s your bright idea that will capitalize on your advantages?

And more importantly, how can innovation help you grow and compete?

If you are a business looking to grow and compete, or a researcher looking to bring products or technologies from the lab to the marketplace…

The Atlantic Canada Opportunities Agency can help. ACOA’s programs help Atlantic Canadians develop new products and services, bring them to market, acquire and adapt technology, and build the skills necessary for today’s economy.

Innovate. Adapt. Compete.

For more information, contact the ACOA office nearest you.